Filed under: Tesla Motors
Since Tesla started delivering its battery-powered Roadsters to customers in mid-2008, it has followed a different retail path from other automakers. Instead of franchised dealers, the company is opening and operating its own stores for sales and service. Given the different cars the company builds, it makes sense to control the entire retail experience. As a result of what Tesla is trying to do, Stanford Business School has asked the company to participate in an upcoming weeklong project it is organizing for executives to learn about Customer Focused Innovation.
The graduate school of Business will be conducting the weeklong seminar in November on the Stanford Campus in Palo Alto and the Tesla example will be part of a case study. The program will include interviews with Tesla executives and sales people as well as field trips to the Menlo Park Tesla store and conventional dealers. Tesla CEO Elon Musk hopes that the program will also provide some additional insights back to the company on how to improve the experience for its own customers.
Gallery: Tesla Motors NYC Store Opening
Tesla to collaborate with Stanford on car-buying innovation program originally appeared on Autoblog Green on Thu, 03 Sep 2009 09:02:00 EST. Please see our terms for use of feeds.