The mysterious 230 campaign (or is it 23 plus a plug?) that GM is apparently running right now might have something to do with a new vehicle. While speculation is abuzz across the net, including in our previous post on the multimedia ad project, we just spotted a short note from the new GM titled: “GM President and CEO Fritz Henderson to Provide Update on ‘New GM.'” Here’s what it says:
DETROIT – General Motors President and CEO Fritz Henderson will conduct a public webcast on Tuesday, August 11, to update consumers and media about the ‘New GM’ and its product, brand and customer-outreach strategies. Mr. Henderson is also expected to make a product announcement during this time.
We immediately noticed that “product announcement” bit, and wanted to see what new speculation that might garner while we wait for all the details tomorrow. Whaddya think?
Find details on how to submit questions and check out the webcast after the jump.
GM’s secretive “230” ad campaign gets a potential hint originally appeared on Autoblog Green on Mon, 10 Aug 2009 09:14:00 EST. Please see our terms for use of feeds.