The third generation Toyota Prius is just ramping up its marketing mojo, and one place you’ll see plenty of the gold standard hybrid is at the gas pump, at least virtually. Toyota is hooking up with Gas Station TV to present “Prius Neighborhood” television program to the over 1 million unique viewers that stare at LCD TVs while they fuel up. Prius Neighborhood is the latest effort to intertwine social media with traditional communication tools. Anyone can submit grassroots and community events via the GSTV website, and select events will actually appear at the pump, sandwiched between ads for the 50 mpg hybrid.
Those interested in following events on Prius Neighborhood can do so on Facebook, as well as Twitter at @GSTVevents. The site contains a calender of charity and community events searchable by zip code, and some of the events will be chosen for air on GSTV. GSTV airs in over 1,000 gas stations in the U.S., hitting 22 of the 25 top markets. Hit the jump to view the GSTV press release.
Gallery: 2010 Toyota Prius – First Drive
[Source: IT News Online]
Get ready to see more Priuses at the pump in your neighborhood this summer originally appeared on AutoblogGreen on Tue, 16 Jun 2009 09:35:00 EST. Please see our terms for use of feeds.