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September 14, 2009

Ford Fusion app on Facebook: not a hit

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Filed under : Enviornment News

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Even though reviews have been kind to the Ford Fusion hybrid IRL, the car’s Facebook presence isn’t getting the same kind of love. A new Facebook application called “You Speak Green” is currently rated at just 1.2 out of 5 stars by the people who have used it so far. One reviewer writes, “Sneaky advertising for a car, of all things, masquerading as a ‘green’ application. Shameful.” So not everyone’s a fan, even though 15,000 people have taken the app out for a test drive.

Ford, though, thinks that this application is a good idea, and that getting people to share how they’re being eco-conscious supports ” engage consumers on their own terms.” To match the SmartGauge cluster in the Fusion Hybrid, the app features a vine that grows each time a user adds their two cents. The vine is meant to demonstrate “the power of a collective effort through recycling, water conservation and other actions,” which we really can’t quibble with.

Gallery: Ford Fusion hybrid

[Source: Ford]

Continue reading Ford Fusion app on Facebook: not a hit

Ford Fusion app on Facebook: not a hit originally appeared on Autoblog Green on Sat, 12 Sep 2009 11:30:00 EST. Please see our terms for use of feeds.

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