If there was any doubt that Fisker Automotive is keenly interested in attracting buyers from the luxury car sector – and, no, there really wasn’t any doubt – today’s announcement that the company has hired the former president and CEO of Maserati North America should put any lingering wonder to rest.
Fisker has appointed Marti Eulberg to the position of vice president of global sales and marketing after being head of Maserati North America for less than one year. Eulberg’s position means she will “develop global sales and marketing strategies and manage Fisker’s worldwide retail network.” Eulberg, a true auto industry veteran, has also worked for Jaguar, Volvo and BMW as well as managing Ford dealerships and interning at General Motors.
As we’ve seen, Fisker is not following fellow green luxury car maker Tesla down the independent store path. Instead, Fisker will license independent dealerships, hopefully to benefit from their expertise with selling expensive vehicles in local markets. Complete press release available after the jump.
Gallery: Fisker Karma
Fisker nabs ex-Maserati North America chief for sales and marketing duties originally appeared on Autoblog Green on Thu, 06 Aug 2009 18:37:00 EST. Please see our terms for use of feeds.