The last time we heard about CT&T, the South Korean company behind the quirky looking all-electric e-Zone car, they were saying that they were considering a variety of possible locations for its North American manufacturing plants. We now have a few more details on how CT&T wants to bring its promised full range of electric vehicles to market. The company’s strategy is called RAS, which sounds unappealing but stands for Regional Assembly And Sales system. The idea is to spend $8 to $10 million on each regional facility, which will allow CT&T to, “say on the leading edge of the EV market,” said chairman and company founder Young Gi Lee. Lee also said in a statement that the RAS system has the potential to revolutionize the auto industry the way Toyota’s just-in time parts delivery did “by regionalizing manufacturing and sales and allowing us to offer EVs at an incredibly reasonable price point.” Once again, CT&T is nothing if not ambitious (CT&T has said they plan to be selling its first EVs by the fourth quarter of 2009).
Last year, CT&T said they would make and sell the e-Zone in Fiji, but as best as we can tell, the e-Zones currently used there were made elsewhere and shipped to the tropical island. Check out a promotion video for the e-Zone after the jump.
[Source: Green Car Advisor]
CT&T wants to make e-Zone electric car around the U.S. with RAS system originally appeared on Autoblog Green on Mon, 10 Aug 2009 16:17:00 EST. Please see our terms for use of feeds.