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August 16, 2009

Coda Automotive adds former MINI, VW exec as marketing officer

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Code EV sedan – Click above for high-res image gallery

The Coda electric sedan just got a new advocate. Kerri Martin, who used to work for Harley-Davidson, BMW Motorcycles, MINI and Volkswagen “launching, building and reinvigorating some of the world’s most iconic pop culture brands” over the past 15 years, has been hired as Coda Automotive’s new chief marketing officer. Her first official statement as CMO: “I’m thrilled to be part of the electric vehicle movement, especially with Coda, a company that is intent on disrupting the category conventions and has the vision to reinvent the car buying and ownership experience.”

The Coda EV is due next year. sedan has a range of between 90 and 120 miles, depending on driving conditions. Cost? $45,000 before incentives.

[Source: Coda Automotive]

Continue reading Coda Automotive adds former MINI, VW exec as marketing officer

Coda Automotive adds former MINI, VW exec as marketing officer originally appeared on Autoblog Green on Sun, 16 Aug 2009 15:39:00 EST. Please see our terms for use of feeds.

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